Media Planner 2022
RV Enthusiast logo
2022 Media Planner
RV Enthusiast logo
RV Enthusiast is dedicated to the technical side of RV ownership. Every monthly issue will illustrate — in an easy-to-follow, step-by-step process — how to maintain, repair and upgrade towable or motorized rigs!
Holding wire voltage tool showing reading
Maintenance
Man lifting appliance out of RV
Repair
Man's hand reaching up to fan
Upgrades
White truck in front of mountains
Tow Vehicles, too!
The First Magazine Created By and For Hands-on RV Enthusiasts!
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S

ervice has always been a vital part of RV ownership. But while most people love their RVs, they don’t necessarily know how to fix, maintain or upgrade them to suit their particular needs. As a result, the service bays of most RV dealerships and repair centers are often flooded with motorhomes and trailers in need of some attention, oftentimes creating a service backlog of a month or more. And as RV popularity continues to surge, this situation isn’t likely to change anytime soon.

At RV Enthusiast magazine, we have a better idea.

Fix it yourself.

Granted, not all RV owners possess the information and inclination needed to diagnose and repair an engine or transmission, but how many times do major components really break down, anyway? No, the service bays at RV dealerships are filled with vehicles housing refrigerators that don’t cool, electrical systems that don’t function and holding tanks that leak.

These things can be repaired by RV owners armed with a toolbox and accurate knowledge of exactly what the repair requires. Just as they can maintain their AC generator, replace a water heater, install an awning or upgrade the power converter.

That is what RV Enthusiast is all about. It is, from its very first issue, North America’s premier ‘how-to’ RV magazine. Knowing how to present technical information to readers isn’t easy. To that end, we’ve assembled the most experienced group of technical writers and editors ever seen in the RV industry.

Bob Livingston — Perhaps the most experienced technical writer in the RV industry, Bob spent more than 40 years at Trailer Life and MotorHome magazines, overseeing the technical writing as he climbed the ladder, finishing his career there as Group Publisher. Bob is also the author of Trailer Life’s RV Repair & Maintenance Manual, long considered the authority on RV repair for the do-it-yourself crowd. Today, Bob and his wife, Lynne, are full-time RVers and spend the majority of each year traveling the country. He was inducted into the RV/MH Hall of Fame in 2014.

Chris Dougherty — Chris knows full well the hectic pace lived by RV technicians; he was one. An RVDA/RVIA certified RV technician, Chris has worked as a dealer service manager, served on an RVIA training committee and wrote for a number of RV sources before spending the past few years as Technical Editor of Trailer Life and MotorHome. He also is an in-demand presenter at RV rallies across the country, speaking on a variety of topics. An avid RVer, Chris was a full-timer for 10 years; he and his wife, Karen, currently own a fifth-wheel and truck camper.

Chris Hemer — A gearhead from an early age, Chris spent years as a technical editor and editor of automotive magazines before turning his attention to RVs. After a long stint as Technical Editor of Trailer Life and MotorHome, Chris continued to author technical stories for both while developing his own marketing firm focused on the nuts and bolts of the automotive and RV industries. An off-grid camping enthusiast, his most recent RV was a well-travelled Ram 2500 and truck camper.

Bruce Hampson — Another gearhead who grew up spinning wrenches on cars, Bruce took his knowledge and experience to the publishing field, where he oversaw a number of top automotive, marine and RV magazines. He also learned the inside of the industry firsthand as longtime editor of the trade magazine RVBusiness. His favorite RV memory revolves around a months-long cross-country trip in a restored/modified Winnebago Brave motorhome with his son, Jeremy, and their Siberian Husky.

The personalities behind RV Enthusiast also include Jim Mac — formerly the longtime marketing director of Keystone RV, who is overseeing RV Enthusiast’s social media effort — and Sue Seidlitz, who brings her sales acumen honed during more than 35 years at Trailer Life and MotorHome to the team as Advertising Director.

This core group will ensure RV Enthusiast focuses on subjects that matter most to RVers — maintaining, repairing and upgrading their RVs and tow vehicles. Along the way, readers will also learn how to choose new vehicles, components and accessories; follow complete RV makeovers done the correct way; get much-needed information on the latest vehicles; read helpful reviews; and much, much more.

RV Enthusiast is an informative and entertaining source of knowledge that readers will refer to over and over again. By presenting technical and how-to articles in a friendly, conversational format, readers will know more about their RVs and feel more confident about working on them — which will continue to fuel the passion for RVing we’ve all enjoyed for decades.

Staff Contacts
PUBLISHER: Bob Livingston – (800) 830-9729 Ext. 3
[email protected]

EDITOR: Bruce Hampson – (800) 830-9729 Ext. 4
[email protected]

TECHNICAL DIRECTOR: Chris Dougherty – (800) 830-9729 Ext. 5
[email protected]

TECHNICAL EDITOR: Chris Hemer – (800) 830-9729 Ext. 6
[email protected]

SOCIAL MEDIA DIRECTOR: Jim Mac – (800) 830-9729 Ext. 7
[email protected]

ADVERTISING DIRECTOR: Sue Seidlitz – (800) 830-9729 Ext. 2
[email protected]

ADVERTISING SALES: Lorisa Pierson – (800) 830-9729 Ext. 8
[email protected]

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Digital Advertising Rates
(All rates are per insertion)
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Ad Dimensions & Pricing
Spread
17” x 11”
1x
3x
6x
12x
$6200
$4960
$4650
$4350
FULL PAGE*
Bleed: 8-1/2” x 11”;
Non-bleed: 7-7/8” x 10-1/4”
1x
3x
6x
12x
$3400
$2700
$2550
$2380
2/3 PAGE
5-3/16” x 10-1/4”
1x
3x
6x
12x
$2350
$1900
$1750
$1650
1/2 PAGE
Horizontal: 7-7/8” x 4-7/8”;
Vertical: 5-3/16” x 7-3/8”
1x
3x
6x
12x
$1785
$1425
$1350
$1250
1/3 PAGE
Horizontal: 5-3/16” x 4-7/8”;
Vertical: 2-1/2” x 10-1/4”
1x
3x
6x
12x
$1245
$995
$935
$870
1/6 PAGE
Vertical: 2-1/2” x 5”
1x
3x
6x
12x
$700
$550
$510
$480
*Cover rates upon request
2022 Editorial Calendar + Ad Deadlines
JANUARY – RV Ailments & Solutions / How to recognize and rectify common RV problems. Ad space reservations close Dec. 21; materials due Dec. 28.

FEBRUARY – Small Electronics / Inverters, converters, surge protectors and more. Ad space reservations close Jan. 19; materials due Jan. 26.

MARCH – Spring Detailing / Dewinterizing, interior/exterior cleaning, decal removal and more. Ad space reservations close Feb. 17; materials due Feb. 24.

APRIL – Off-Grid Upgrades / Solar power, batteries, LED lights and 12-volt appliances. Ad space reservations close March 15; materials due March 22.

MAY – Generation X / AC generator service, repair, size guidelines and new models. Ad space reservations close April 13; materials due April 20.

JUNE – Insurance and Extended Warranties / What’s covered, what’s not and how to establish a claim. Ad space reservations close May 13; materials due May 20.

JULY – The Ultimate Campsite / Tips and tricks for the perfect RVing experience. Ad Space reservations close lune 10; materials due June 17.

AUGUST – Pipe Dreams / Cleaning, maintaining and upgrading RV plumbing systems. Ad space reservations close July 11; materials due July 18.

SEPTEMBER – Suspended Animation / Trailer and motorhome suspension enhancements. Ad space reservations close Aug. 10; materials due Aug. 17.

OCTOBER – Electrifying Developments / How to track down and eliminate 12- and 120-volt troublespots. Ad space reservations close Sept. 9; materials due Sept. 16.

NOVEMBER – Winter Camping Tips / Equipping an RV for cold-weather use and enjoyment. Ad space reservations close Oct. 10; materials due Oct. 17.

DECEMBER – Storage Upgrades / How to increase interior and exterior storage capacity. Ad space reservations close Nov. 9; materials due Nov. 16.

Each issue also will feature 2022 RV reviews and top new product debuts!

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Materials submission requirements: Accepted file type: jpeg / Max file size: 10MB
Submission instructions: Upload to wetransfer.com or email to: [email protected]
Website & Newsletter Rates
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RVEnthusiast.com Advertising Opportunities
Banner $475 per month
  • Client to provide materials in two sizes: 970×250, plus 300×250 for our mobile users
  • Supply URL
  • Accepted file type: jpeg / Max size: 200kb
Sponsored Content $1250 for one month
  • Banner + 600-900 words of content and 2-3 images
Annual Spotlight Company Profile $2600 ($1300 Until Dec 31, 2021)
  • Your Annual Spotlight Company Profile resides on magazine.RVEnthusiast.com for a full year. It includes video, scrollable company information, product features and photos, plus dealer locator if applicable. Implemented as a high value digital brochure landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. This spotlight also provides the advertiser an additional conversion button to double click-through results on all ads appearing in the issue.
Sponsored Podcast $1500
  • RV Enthusiast podcasts are created by the staff and feature educational, informative, and entertaining content for all RVers. Podcasts can be interview style online, or in-person videos and demonstrations. Podcast resides on RVEnthusiast.com for one year.
RVExpert Weekly Newsletter Advertising Opportunities
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  • Pro Tip Sponsored Banner Your 970×250 or 300×250 Banner is placed along with the Pro Tip of your choice. $350/issue
  • Social Media Package 970×250 Banner + Content (image and 600-900 words) + Facebook Post(s) $1500/issue*
  • RVExpert Issue Sponsorship Your sponsorship of the entire issue includes a 970×250 Banner + Content (image and 600-900 words). $1250/issue*
  • Sponsored Video Package  Image + 600-900 words linked to customer-supplied video $1250/issue*
  • Sponsored Podcast  RV Enthusiast podcasts are created by the staff and feature educational, informative, and entertaining content for all RVers. Podcasts can be interview style online, or in-person videos and demonstrations. $1500/issue*

*Content, video, podcast must be for a different product/topic for each Newsletter issue.

The RVExpert Weekly Newsletter deploys every Monday and closes for space and materials 10 days before deployment date.

Premium Digital Publication Enhancements
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Our premium publication reaches our entire audience universe and is viewable anytime on any device.
Our premium edition is not a print replica and contains exclusive digital content and options for enhanced media and options to drive conversion and exposure to your brand. Plus, our digital version is part of a continuous delivery process each week as we promote features and sections to confirm maximum issue ongoing exposure including prior issue promotion access.
Per Issue Selection Options
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Insert the Print ad As-Is
Full page and multi-pages allocation advertisers will have digital production reuse print artwork as-is with no enhancement; link to URL included below ad unit. Spread, Full, 2/3 Page and 1/2 Page ads are positioned on individual pages. One-third and 1/6 page ads will be grouped.
Enhance the Digital Ad
Enhanced ad units range from basic responsive upgrades to insertion of multimedia or other digital creative approved by publisher. The addition of a call to action button on the digital version provides double the conversion and delivery to your own landing page or to additional add-on content marketing tools (see Premium Digital Add-Ons.)
Alaska Business Digital Magazine Print Ad
Responsive Ad Upgrade $195
This is your traditional print ad converted to digital format using a background image or color that spans the full width of the screen, your logo and marketing copy and a custom call-to-action button.
Custom Option 1
Basic Animation/Effect $195
Enhanced Digital Advertising with Animated HTML Element
Includes all elements in the converted digital ad plus single animation or intro movement effect for the ad element
Custom Option 2
Add/Rotate Images $295
Enhanced Digital Advertising with Added Images
Includes all elements in converted digital ad plus up to five additional images that will automatically scroll on a loop. Images may contain separate marketing copy.
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Custom Option 3
Include video and audio $395
All elements in converted digital ad plus embedded video or audio (10-25 seconds in length).
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Custom Ad Creative Development or Agency Produced Embed Unit Quoted
A custom designed ad creative produced based on a quoted creative scope or an embed not served through any ad server tool. All premium edition ads must remain visible and not wrapped with code that might trigger ad blocking.
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Premium Digital Add-Ons
Digital Edition Custom Landing Page Sponsor $495
Customize a landing page to the publication you may share from your website, emails, or social media. This landing page provides you an additional ad sponsor visibility position adjacent to the magazine cover rewarding you for providing access to our premium edition.

The digital edition will have a custom landing page separate from the publishers issue index featuring your company as the edition host linking to open the main issue. You can embed audio or video (enhanced units) on this landing page. Plus add a welcome message, “Enjoy this direct digital access by COMPANY NAME & don’t miss our ad inside this issue promoting NAME OF HIGHLIGHT”

Annual Spotlight Company Profile
Spotlight Company Profile $2600 ($1300 Until Dec 31, 2021)
Implemented as a high value digital brochure (marketing microsite) landing page for the advertiser, this page is optimized for SEO and lead generation or traffic handoff to the advertiser website. Because the page lives on the publisher branded digital site, the high engagement value of this domain and content becomes a valuable backlink to the advertiser’s domain and search elevation. Spotlights also provide advertisers an additional conversion button to double click-through results on all ads appearing in the issue.
Lance Camper Spotlight